What’s in an ad? Everything. Where you should you advertise for tenants? Online.
When you advertise to find new tenants for your rental property, your ad accomplishes 2 things for you; first, it is a screening tool that let’s prospective tenants know what you’re looking for and second, it allows you to be very descriptive which brings more and better potential tenants to you.
When I advertise for new tenants, I use online sites exclusively. I have never advertised in the newspapers because it’s very costly for very few words. A typical newspaper ad might read “house for rent, 3 bdrm, $1000/mo + SD, avail Jan 1/14″. Depending where you live, this ad alone can cost a lot if you need to run it for a couple of weeks and it provides very little information to attract new tenants.
Online sites are cheaper (often free) and give you unlimited space to describe your property and provide multiple pictures. Prospective tenants are much more likely to look online for a property because it is more convenient and they also can find a better description before having to go and see a place. I’ve had people say, “well what if someone doesn’t have a computer?” and honestly, in this day and age, they would definitely be a very small minority.
Writing a great ad takes a bit of skill but if you’re successful, great tenants will always come in great numbers! Need some help? Just let me know.